did exoticism become kitsch

 

or

 

did kitsch

become exotic

 

 

A project for 'Le Musée Cognacq - Jay' in Paris

for the 'Paris Design Week 2016' and 'Journée du Patrimoine 2016'

 

The traditional concept

of the exotic has been distorted in our globalised world. Once only the depiction of the unknown was sufficient to be experienced as exotic, but since the unknown became rare in our world of media, data, transport and travel, the traditional exotic has to be enhanced to a kitsch like status, in order for us to perceive it as exotic.